"In a symbol there is concealment and yet revelation." T.C.

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Symbols often create a sacred, living language that embodies ancestral stories, spiritual connections to the land, and cultural protocols. These symbols are not used as decoration but represent identity, law, and deep connections that exist beyond the physical space that can be seen with the human eye. Symbols exist in many cultures and in many communities. 

The Aho Group primary logo prominently features the "A" wrapped in sweetgrass (Hierochloe odoranta). Sweetgrass is a sacred plant to many Indigenous Peoples in North America. It is often referred to as the "hair of Mother Earth" and used to attract positive energies, bless homes, and carry prayers to the Creator. It is commonly burned in smudging ceremonies to invite kindness, love, and positivity, following the cleansing of negative energy by medicines like sage. The first two letters in the company name also reflect the initials of our company founder.

The Aho Group secondary logo prominently features a basket weave pattern in the center. The logo is wrapped in sweetgrass and features hummingbirds both inside and outside. Continue reading to learn more about the woven pattern, the symbolism of the eagle in the primary logo, the symbolism of the hummingbirds in the secondary logo, and the importance of the textures and patterns. Discover how this influences and informs our work with our clients, communities, cultural norms, and traditions.

In Indigenous culture, "the circle" represents wholeness, equality, and the interconnectedness of all life. It symbolizes the natural, continuous cycles of existence, as well as the seasons. The circle reflects a worldview where all things are connected. 

Baskets function as both daily tools and sacred symbolic art. Indigenous basketweave patterns represent a deep connection to nature, ancestral heritage, and cultural identity. The patterns often reflect spiritual beliefs or narratives of a tribe's history. These patterns can also symbolize our identities, stories, and intersectionality in the present day. 

In Indigenous cultures, the eagle is a sacred messenger to the Creator, representing strength, wisdom, and spiritual power. The hummingbird symbolizes, joy, love, beauty, and healing. The eagle connects humanity to the spirit world, and the hummingbird represents lightheartedness and the enjoyment of life in the physical world.